When you have already signed up as an online affiliate with a merchant, you next step is to start promoting your product. You will have to put in some initial investment in your business in the form of a web hosting account. The benefits of you own web host is the ability to upload your individual web pages for promotional purposes. Most hosting packages will come with a web site tracking facility. In order to maximize your investment return, you will want to know how your web pages are doing.
The key aspect of tracking the visitors to your site is to analyze the data. The three main statistics that will show your overall progress are hits, visitors and page views. Hits are tracked when any picture or page loads from your hosting server on to a visitor's browser. However, hits can be misleading and it is quite an irrelevant number for analysis.
The statistics that is probably the most important for you is page views. This will give you a good indication of two things. First, how many people are coming to your site, and secondly how long are they staying on your site. If you have 100 visitors and 150 page views, you can calculate that most visitors viewed only one page on your site before leaving. Generally, if you are not getting 2 page views per visitor, you should considered uploading new content.
If you see the number of new visitors and the number of page views per visitor increasing, this mean your marketing effort is generating good results and you should keep it up. Always look for these stats as an overall benchmark on the effectiveness of your affiliate web site.
Another good statistic to look for is the unique visitors. Once a user visits your site, they will not be included in the unique visitors category if they were to visit again. This is a good way to track new visitors to your web pages.
By having your web site statistical data at your hand, you can have your own analysis to yield valuable marketing information. When you know how your web site is performing, you can adjust your online promotional campaign to make it better.
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